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Marketing and channels
Three channels, one launch plan
A product on a shelf is not a market. We combine pharmacy reach, an online pharmacy and medical marketing, so demand and supply grow together.
Channels
Where your product meets its customer
P
Pharmacy network
Detailing, listings and in-pharmacy visibility across our network.
24
Online: 24apteka.mk
A consumer channel with its own audience, content and campaigns.
M
Institutions
Hospitals, clinics and specialists reached through medical representatives.
MED-REP
Marketing built for pharma
Our sister company runs the activity behind the sales.
W
Digital
Websites, social media, content and paid campaigns in Macedonian.
R
Medical representatives
Trained reps who explain the product to doctors and pharmacists.
E
Events
Online, hybrid and live professional events and trainings.
D
Digital signage
In-pharmacy screens and audio that reach customers at the point of sale.